A Sinking Ship to B2B Bonanza - Rescue and Revamp at Work
An intriguing business model might not always work even with a proper team and skilled manpower. Although the competition seems on, the business planning needs so much more than a proper workforce and a prospective model.
Is it possible to recover from an already sinking prospect? Ngaze faced many challenges along the way and their story with Upturn is just as thrilling as any other.
Upturn saw beyond the surface and accurately identified the real challenge we, here at Ngaze, faced. Their insightful approach led to the creation of a Business Plan tailored to our needs, enabling us to establish a robust value proposition perfectly aligned with the demands of our new B2B client segments.
AHMED HASAN, Co-founder and CEO - Ngaze
As difficult as it was to work with business model restructuring, Ngaze turned the tables working with us. Throughout their journey, Upturn guided them in the process of their business planning and modeling. By the end of it all, they were able to remodel their business from a B2C to a B2B one.
Ngaze, with Upturn's precision targeting, navigated the treacherous B2C waters and landed safely on the shores of B2B success. This transformation brought about:
The main bottleneck to Ngaze’s success lies in identifying its high-return customer segment. Thankfully, with their cordial collaboration, we successfully revamped Ngaze's Business Plan, paving the way for them to navigate challenges and achieve their goals with confidence.
MAHIR HOSSAIN, Founder and CEO - Upturn
Ngaze's story is a testament to the power of precise targeting and the importance of finding the right fit in the market. With Upturn's guidance, they transformed from a lost B2C ship to a thriving B2B leader, proving that sometimes, a change in direction can lead to the most rewarding destinations.
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